Words & Ideas

Publicity 101 Workshop - Melbourne Fringe 2025

Wanna know how to nail publicity for your Fringe show?

FREE EVENT
RSVP HERE
Someone from box office stands in front of a colourfully lit wall of event posters. They are gesturing with their hands like something is large and exciting.

Image Credit: NickMickPics

Keen to chat to the media, invite reviewers, influencers and content creators to your show and build hype for your art?

You’re in the right place. Our publicity team are hosting a 101 workshop all about publicity - How to get that buzz happening for your show through social media, reviewer and influencer relationships.

Designed for independent producers and self-producing artists across all disciplines, you'll learn all the basics:

- Establishing your art's point of difference and how to convey it to media and influencers
- The lowdown on the media landscape in Australia (arts, entertainment & culture) – to help you think more laterally about what media might like about your art
- Pitching your art to media – hot tactics and tricks
- Reviewers! How to approach them, and what to do if you get a stellar (or not so stellar) review
- The basics of media release writing
- Creating a publicity strategy and timeline to promote your art (that will not take you ages)

Fiona Brook is the Founder and Director of Zilla & Brook Publicity, a leading creative communications agency in Melbourne with a focus on arts, design, food and beverage and lifestyle sectors. Fiona is an experienced communications specialist with an extensive network in local and international media. Fiona is also an experienced radio producer and currently plays a pivotal role producing Saturday Magazine on JOY 94.9, the flagship current affairs program for the station.

  • Duration: 90 minutes

  • Age suitability: R18+

  • Fringe Common Rooms
    Cnr Victoria and Lygon St, Carlton, Victoria, 3053

    Wheelchair Access

    Fringe Common Rooms is wheelchair accessible.

    Assistive Hearing

    Fringe Common Rooms is hearing loop accessible. Please advise of access requirement when buying tickets.

    Accessible entry via main Lygon Street entrance, using a mobi-lift.

    Get directions See all events at this venue See detailed venue & access information

  • Free Event

*Prices are subject to change without notice. Standard terms and conditions apply.

Sessions: In Person Events

Date Time Venue

Tuesday, 22 July 2025

6:00pm

Fringe Common Rooms

 RSVP HERE

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