Words & Ideas

Marketing 101 Workshop - Melbourne Fringe 2025

Get ready to smash your Festival marketing with this workshop by MILKE!

FREE EVENT
RSVP HERE
A photo of the loading doc bar at Trades Hall, it has red and pink decor and people sitting at tables, with a lot of event posters in the background

Image Credit: DUNCOGRAPHIC

This workshop is jam-packed with practical information about how to let the world know about your event, on a budget. Designed for independent producers and self-producing artists across all disciplines, you'll learn all the basics:

- How to define your audience
- What artists need to be doing in 2025 to nail their marketing
- What you need and how to build your marketing assets
- Social Media tips and tricks
- Video marketing techniques

Plus a Q&A with host Laura Milke Garner will let you ask all your burning questions about how best to market your 2025 Melbourne Fringe Festival event. Whether you're a first-time-Fringer or you've been around the traps, there's something for you in this marketing how-to.

Hosted by Laura Milke Garner (MILKE), an award-winning producer, mentor and advocate for the arts in Australia. MILKE also runs The Producer Lab - year round training and workshops for producers. Find out more here - www.milke.com.au

Please note: This workshop is limited to participants who have an event confirmed as part of the Melbourne Fringe Festival 2025.

Please RSVP to this session HERE.

  • Duration: 90 minutes

  • Age suitability: G

  • Event warnings: Some Infrequent/Low Pressure Audience Interaction.

  • Fringe Common Rooms
    Cnr Victoria and Lygon St, Carlton, Victoria, 3053

    Wheelchair Access

    Fringe Common Rooms is wheelchair accessible.

    Assistive Hearing

    Fringe Common Rooms is hearing loop accessible. Please advise of access requirement when buying tickets.

    Accessible entry via main Lygon Street entrance, using a mobi-lift.

    Get directions See all events at this venue See detailed venue & access information

  • Free Event

*Prices are subject to change without notice. Standard terms and conditions apply.

Sessions: In Person Events

Date Time Venue

Tuesday, 01 July 2025

6:00pm

Fringe Common Rooms

 RSVP HERE

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